(THIS IS YOUR) BRAIN ON PLANTS
(THIS IS YOUR) BRAIN ON PLANTS
I supported the brand's growth through both strategic planning and hands-on execution, content aligned with brand identity, social planning and posting, campaign ideation, promotional rollouts, and assisting with the TOFW 2025 runway show.
I developed and scheduled content across Instagram, TikTok, and other platforms, informed by ongoing trend and competitor research, and created visual content aligned with the brand's storytelling ethos.
Perfect Pitch FIFA Canada Soccer
Assisted on Perfect Pitch, Canada Soccer's national music ambassador program led by Grammy-winning producer Boi-1da and Zale Epstein. This project featured Nelly Furtado, Johnny Orlando, Alessia Cara and Jessie Reyez, for which This Is Your Brain On Plants served as creative producer. Filmed behind-the-scenes content, coordinated on-site logistics, and helped build the social content plan.
TOFW RUNWAY 2026
For Brain on Plants' TOFW runway show, I worked across both the campaign and the event itself. On the campaign side, I supported execution and social content planning, helping shape how the show was teased and documented across channels. On the day, I stepped in front of the camera as well as behind it: walking in the show, coordinating event logistics, and capturing behind-the-scenes content for later use.
The dual role gave me a full view of the show, from planning through post-production. I helped keep the day running on schedule while also feeding real-time BTS material back into the social plan, so the campaign content stayed tied to what was actually happening on the runway.
CONTENT
